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The Spotter: The Official Online Dalmatian Club of America Magazine

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Advertisement & Deadline Information

WINTER "Puppies & Veterans" SPOTTER SPECIAL!


We are offering a special rate for the up & coming puppies and our Veteran dogs. Full page, B & W - $75 (no other discounts). Color is $150.
Click on the link for the Ad Specifications.
Contact Jennifer Cramer, Advertising Manager, for further details or to make your reservation.
There are still premium spots available. Deadline has been extended to January 4, 2017 for your reservations!

SPRING "Top Spots" SPOTTER SPECIAL!


We are offering a special rate for "Top Spot" ads. Full page, B & W - $75 (no other discounts). Color is $150.
Ads must include Ranking in ad to qualify for the Special Pricing. Click on the link for the Ad Specifications.
Contact Jennifer Cramer, Advertising Manager, for further details or to make your reservation.

YEAR-ROUND SPOTTER SPECIAL!


We are now offering a special rate for "Litter Ads". Full page, B & W - $75 (no other discounts). Color is $150.
Click on the link for the Litter Ad page example. This special is available year-round.
Contact Jennifer Cramer, Advertising Manager, for further details or to make your reservation.

SUMMER SPOTTER SPECIAL!


Full page, B&W, for $75 (No other discounts). - $150 for Color
This Discount is for those people who are celebrating a win with their Dalmatian in Conformation, Obedience or any Performance venue. We ask that somewhere in your ad that you mention your win.

Please contact our Advertising Chairperson, Jennifer Cramer for additional information,
preferred placement ads, or pricing info.
Email Jennifer.

Congrats to all!
Debbie
Spotter Editor
  Spotter Advertising Change (effective Summer Issue 2013)
The Spotter will only be accepting Camera ready ads starting with the Summer issue. This change means that our advertisers will be responsible for submitting their ad ready for insertion into the magazine. We are including specifications needed for your ads & also different people available to assist you in designing your ad. Designers cost between $40 - $150.

Listed below are some Designers who could be available to design an ad for you:

    Jag Photography & Advertising Linda Garvie 407-856-1850 - Email

    Tim Gates - (480-336-8974) - Email

    Jessica McMillan - No Frills Design - Email

    Angie Henderson - Email

    Ad & Web Design by Robian Tomasi - Website

    Cimmaron Design - Christine Ward Webber - Website

    Holly Gansman Pettis - Email - Cell # (636)357-0481

    Kelly Conlin Pettis - Email - Cell # (636)541-7232

    Krista Droop - Website

    Sako Studios - Karen Sako - Website

    Derek Glas Photography - Derek Glas - Website

    Elizabeth Zedel - Sweetspot Designs - Email

    Kathy Clark - Kathy Clark Photo and Design - Email

Ad Specifications for Camera Ready Ads
      Full Page size: 8.25" x 10.75"
      • add 1/4" all around if ad bleeds to edges (8.75" x 11.25")
      • Keep live art to: 7.25" x 9.75"
      • Color ads or black & white ads must be 300 dpi*, or more for best printing quality.
        (300 or 600 dpi is preferable).

      Full Page "Pedigree Ad" size: 8.25" x 10.75" (Vertical)(No Bleed)
                1 color shot, Cropped to dog only. Emailed photo MUST be 300dpi

      Copy includes:
      • B& W full page ad.
      • Name of dog
      • Owners
      • 4 generation pedigree
      • 50 words or less description.

      Full Page "Litter Ad" size: 8.25" x 10.75" (Vertical)(No Bleed)
                2 photos (one of each sire and dam), Cropped to dog only. Emailed photo MUST be 300dpi

      Copy includes:
      • B& W full page ad for $75 or Color for $175.
      • Name of sire and dam
      • Owners
      • 4 generation pedigree
      • 50 words or less description.

      Half Page size: 4" x 9.5" (Vertical) (No Bleed)
                or 7.5" x 5.25" (Horizonal) (No Bleed)

      • Color ads or black & white ads must be 300 dpi*, or more for best printing quality.
        (300 or 600 dpi is preferable).

      Quarter Page size: 4" x 5.25" (Vertical)(No Bleed)
                or 2.187" x 7.7" wide (Horizontal)(No Bleed)

      • Color ads or black & white ads must be 300 dpi*, or more for best printing quality.
        (300 or 600 dpi is preferable).

      Quarter Page "New Title Ad" size: 3 9/16" x 4 3/4" (Vertical)(No Bleed)
                1 color shot, Cropped to dog only. Emailed photo MUST be 300dpi

      Copy includes:
      • New title
      • Registered Name
      • Date of title
      • Sire, Dam, Breeder(s), Owner(s)
      • Phone number, and street and/or email address

      Business Card Size: 2" x 3.5" (Vertical or Horizontal)

      • Color or black & white
      • Can use copy or an existing card
      • Digital file produced should be 300 dpi*, or more for best printing quality. (300 or 600 dpi is preferable).

    Files Accepted:

    • Hi Rez pdf's
    • Hi Rez jpg's
    • InDesign files
    • All Color files should be converted to CMYK

    Artwork can be completed by your own designer or the DCA can supply a finished ad for you at an additional cost. Please contact the Ad Manager for in-house designer assistance information, or that you will be supplying a camera-ready ad.

  Ad Specifications PDF's:

Deadlines
Articles & Club Reports due on the 1st ~ Ads & Photos due on the 15th
Spring - Top Spots & New Titles Issue March
Summer - National Specialty Issue June
Fall - Pedigree Issue September
Winter- Puppies & Veterans Issue December


Submission of Articles

Original material accepted - 700 words maximum

Advertising Rates

Outside Back $500
Inside Covers in color $300
Page 1 color $300
Premium Pages in color $275
Full Page Color Ad $250
Additional Pages color $240
Full Page black & white $125
Additional Pages black & white $115
Theme Ads, Full Page black & white $115
Junior Showmanship b/w (one/year) $75
Half Page black & white $95
Quarter Page Color $90
Quarter Page black & white $65
Quarter Page Color (New Titles only, must follow format outlined exactly) $75
Additional Photo, scanned by Spotter Staff $10
Classified Ad (per vertical half-inch) $25
 
Pedigree, Top Spots and Puppies & Veterans formatted ads $115 (black & white).
Pedigree ads 75 word description limit.
Ad prices include one photo.
 
DCAF Sponsored Ad Discount
Non-Member Dalmatian Ads
Full Page Black & White $190


 
Corporate ads:
Full Page Color $500
Full Page Black & White $350


    Note:  We gladly accept but can only guarantee up to 3 breeder ads from the same owner placed consecutively.
 
Payment Methods:

Checks payable to the Dalmatian Club of America, or Visa, MasterCard, American Express, PayPal.

PAYPAL
Issue & Ad Description
 
Send Ads to:

Advertising Manager:

Send Articles, Letters to the Editor, etc. to:

Editor:

    Marie "Debbie" Zink
    188 Arcola
    Inkster, MI   48141-1202
    Phone (313) 563-8996
    Email: Editor
Send Club Reports to:
Email: reports@thespotter.org
NOTE: Please read our Publication Disclaimer


Please submit comments and suggestions to:
The Dalmatian Club of America

The page last updated: April 26, 2017

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