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What are the Theme Ads? What does it cost to advertise? What are the deadlines? Who can design our ad for us?

ADVERTISEMENTS

Specials & Theme Ads

 

We offer our advertisers special theme ads at a reduced cost for each specific issue. We are also now offering a year-round special on Litter Ads. See all the different offerings below.

Winter Issue

"Puppies & Veterans" SPOTTER SPECIAL!

We are offering a special rate for the up & coming puppies and our Veteran dogs. Full page, Color is $150. Ad Specifications Contact Jennifer Cramer, Advertising Manager,for further details or to make your reservation.

Spring Issue

"Top Spots" SPOTTER SPECIAL!

We are offering a special rate for "Top Spot" ads. Full page, Color is $150. Ads must include Ranking in ad to qualify for the Special Pricing. Click on the link for the Ad Specifications. Contact Jennifer Cramer, Advertising Manager for further details or to make your reservation.

Summer Issue

"DCA National Specialty Issue" SPOTTER SPECIAL!

Full page, $150 for Color. This Discount is for those people who are celebrating a DCA National win with their Dalmatian in Conformation, Obedience or any Performance venue. We ask that somewhere in your ad that you mention your win. Please contact our Advertising Chairperson, Jennifer Cramer for additional information, preferred placement ads, or pricing info. Email Jennifer.

Fall Issue

"Pedigree Ads"

Full page, $150 for Color. This discount is for Pedigree Ads. Deadline for your ad reservation is September 15. Please contact our Advertising Manager, Jennifer Cramer for additional information, preferred placement ads, or pricing info. Email Jennifer.

Year Round Special

"Litter Ads"

We are now offering a special rate for "Litter Ads". Full page, Color is $150. Click on the link for the Litter Ad page example.This special is available year-round. Contact Jennifer Cramer, Advertising Manager,for further details or to make your reservation

2026 Rates as published in the Winter 2025 Issue

Suggested Graphic Designers

Advertisers are responsible for submitting their camera ready ad for insertion into the magazine. Please follow the specifications needed for your ads. We have compiled a list of suggested graphic designers that may be available to assist you by designing your ad. These designers cost between $40 - $150. Or feel free to use your own designer.

  • Jag Photography & Advertising Linda Garvie 407-856-1850 -Email

    Tim Gates - (480-336-8974) - Email

    Jessica McMillan - No Frills Design - Email

    Angie Henderson - Email

    Krista Droop - Website

    Sako Studios - Karen Sako - Website

    Elizabeth Zedel - Sweetspot Designs - Email

    Kathy Clark - Kathy Clark Photo and Design - Email

    Suzi Wahl, SpotShot photography - Email

    Julia Soukup, JLS Canine Services, JLS Web & Design Services - Email

    Kelli Stout Design Kellistoutdesign@gmail.com

CAMERA READY ADVERTISEMENTS ONLY Files TYPES Accepted: Hi Res pdf's, Hi Res jpg's, and InDesign files.

All Color files should be converted to CMYK. Artwork can be completed by your own designer or choose a designer for hire from our recommended list of graphic designers. 

Contact Jennifer to Reserve pages or Submit your Ads

Ad Specifications
& Guidelines

 

Ad Specifications for Camera Ready Ads

 

Full Page size: 8.25" x 10.75"
  • add 1/4" all around if ad bleeds to edges (8.75" x 11.25")
  • Keep live art to: 7.25" x 9.75"
  • Color ads or black & white ads must be 300 dpi*, or more for best printing quality.
  • 300 or 600 dpi is preferable.

 

Full Page "Pedigree Ad" size: 8.25" x 10.75" (Vertical) (No Bleed)

1 color shot, cropped to dog only, emailed photo MUST be 300 dpi

    Copy includes:
  • Full page ad.
  • Name of dog
  • Owners
  • 4 generation pedigree
  • 75 words or less 

 

Full Page "Litter Ad" size: 8.25" x 10.75" (Vertical) (No Bleed)
    Copy includes:
  • Full page Color ad for $150
  • Name of sire and dam
  • Owners
  • 4 generation pedigree
  • 50 words or less description

 

Half Page size: 4" x 9.5" (Vertical) (No Bleed) or 7.5" x 5.25" (Horizonal) (No Bleed)
  • Color Ads must be 300 dpi*, or more for best printing quality
  • (300 or 600 dpi is preferable)

 

 
  • Color Ads ads must be 300 dpi*, or more for best printing quality.
  • (300 or 600 dpi is preferable)

 
 

Business Card Size: 2" x 3.5" (Vertical or Horizontal)
  • Color Ads
  • Can use copy or an existing card
  • Digital file produced should be 300 dpi*, or more for best printing quality (300 or 600 dpi is preferable)

 

Advertisement Specification PDF's

Feel free to download and print these specifications to give to your ad designer.

Payment Methods:

We accept checks payable to DCA and electronic payments. Click here to make an electronic payment.